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Magazines

Research World (April-May 2014)

In this issue we look at the Latin America and Asia Pacific regions, and how research deals with diversity.

Catalogue: Research World 2014
Author: ESOMAR B.V.
May 15, 2014
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Citation

B.V., E. (2014a, May 15). Research World (April-May 2014). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-world-april-may-2014-


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Magazines

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014
Author: ESOMAR B.V.
February 15, 2014
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Citation

B.V., E. (2014a, February 15). Research World (January-February 2014). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2014-


Magazines

Research World (November-December 2013)

In this issue we look at research without asking questions: if we ask no questions do we hear no lies?

Catalogue: Research World 2013
Author: ESOMAR B.V.
December 15, 2013
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Citation

B.V., E. (2013a, December 15). Research World (November-December 2013). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2013-


Magazines

Research World (October 2013)

Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?

Catalogue: Research World 2013
Author: ESOMAR B.V.
October 15, 2013
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Citation

B.V., E. (2013a, October 15). Research World (October 2013). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-world-october-2013-


Research reports

Global Market Research 2013

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2013
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Citation

B.V., E. (2013a, September 23). Global Market Research 2013. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/global-market-research-2013


Magazines

Research World (September 2013)

In this issue we explore if bigger really is better. Great interviews, insightful ideas and overall a block busting read.

Catalogue: Research World 2013
Author: ESOMAR B.V.
September 15, 2013
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Citation

B.V., E. (2013a, September 15). Research World (September 2013). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-world-september-2013-


Research reports

Summary of the article 29 working party opinion on the use of mobile apps

Key issues:- Recommendations apply to any market research agency operating in the EU market and processing data of EU citizens using mobile apps as part of research projects- Failure to comply with the Article 29 Working Party recommendations could...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Summary of the article 29 working party opinion on the use of mobile apps . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/summary-of-the-article-29-working-party-opinion-on-the-use-of-mobile-apps-


Research reports

Notes on how to apply ICC/ESOMAR code

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). Notes on how to apply ICC/ESOMAR code . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/notes-on-how-to-apply-icc-esomar-code-